Official Meta BSP · India
India's trusted Official Business Solution Provider. Launch verified WhatsApp messaging with green tick, rich templates, AI chatbots, shared team inbox and in-chat payments — onboarded in days, not months.
Over 500 million Indians open WhatsApp every day. With 2Factor's Official WhatsApp Business API, you can turn that reach into real conversations at enterprise scale — with compliance, automation and measurable ROI.
Verified · Trusted · Conversational
WhatsApp Business API (WABA) is the enterprise-grade interface to WhatsApp — purpose-built for businesses that need to message thousands of customers with full control, automation and compliance. Unlike the consumer app, the API supports rich templates, chatbots and two-way messaging at scale.
// 1 request · any channel await api.whatsapp.send({ to: "+91·98xxx·xxx10", template: "order_shipped", vars: ["Meera", "BC-8821"] })
Both use WhatsApp under the hood, but they solve very different problems. Here is a quick, factual comparison — also called WhatsApp Cloud API or the WhatsApp Business Platform by Meta.
| Capability | WhatsApp Business App Free · mobile | WhatsApp Business API WABA Enterprise · cloud |
|---|---|---|
| Best for | Small businesses, single owner, low volume | Enterprises, D2C brands, BFSI, BPOs sending thousands of messages per day |
| Monthly volume | Up to a few hundred chats | Unlimited — 1,000 to 100,000,000+ conversations |
| Agents per number | 1 device (up to 4 linked) | Unlimited agents with a shared team inbox, assignments and SLA |
| Green tick (Official Business Account) | Not available | Available — applied and escalated by BSP |
| Broadcasts & campaigns | Manual broadcast list, capped at 256 contacts | Unlimited opt-in broadcasts with marketing, utility & authentication templates |
| Chatbots & automation | Away messages only | No-code AI chatbot builder, WhatsApp Flows, CRM and API calls |
| CRM & webhooks | None | Real-time webhooks for sent · delivered · read · reply · click, plus Zoho / Salesforce / HubSpot sync |
| Catalog & in-chat payments | Basic catalog, no payments | Native catalog + in-chat UPI / Razorpay / PayU checkout |
| Analytics | Basic message statistics | Template, campaign and funnel analytics with conversion tracking |
| Pricing | Free | Meta's India conversation rates from ₹0 (Service) to ₹0.88 (Marketing) + a transparent platform fee |
| How to get it | Download from Play Store / App Store | Apply through an Official Meta BSP like 2Factor.in — live in 72 hours |
In short: use the WhatsApp Business App if you run a neighbourhood shop and reply to a handful of chats by hand. Choose the WhatsApp Business API (also called WhatsApp Cloud API or the WhatsApp Business Platform) if you send OTPs, order updates, marketing broadcasts or run customer support at scale — and especially if you want the green tick, AI chatbots, a shared team inbox or CRM integrations. Only an Official Meta Business Solution Provider (BSP) like 2Factor.in can provision the API for your business.
From pre-purchase discovery to post-purchase support — a single WhatsApp channel replaces 5 disjointed tools.
Handle 10× more queries with AI chatbots and seamless live-agent handoff — all within a single WhatsApp number. Solve 70% of tickets automatically; escalate the rest to your team.
Showcase your product catalog, accept orders and payments — without the customer ever leaving WhatsApp. Native checkout with UPI, cards, wallets and Pay-on-COD.
OTPs, order updates, payment confirmations, booking reminders — with 98% open rate and under-3-second delivery. Authentication templates fully supported.
Personalised, high-ROI campaigns with opt-in compliance and rich template messaging. Segmentation, A/B testing and click attribution built in.
Qualify inbound leads with chatbots, score them, route hot prospects to sales and book demos on Google / Microsoft calendars — instantly.
Recover up to 45% of abandoned carts with personalised WhatsApp reminders, one-click checkout links and time-boxed incentives.
From the moment your green tick is live to the last message your chatbot sends, 2Factor gives your team enterprise power without enterprise complexity.
Meta's Official Business Account badge in 30–60 days on average, with compliance, migration and escalation handled end-to-end.
Condition branching, API calls, CRM lookups, payment nodes and GenAI fallbacks — ship bots in hours, not sprints.
Assign conversations, tag, add internal notes and track SLA — with customer profile & order history sitting right next to every chat.
Six pillars, one dashboard. Follow the thread — every step is connected to the next.
Official Meta-verified Business Account for maximum trust and inbox placement.
Visual drag-drop designer for conversational flows, with AI intents and API calls.
Multi-agent dashboard with assignment rules, private notes and SLA tracking.
Submit, preview and manage message templates directly from your dashboard.
Native WhatsApp catalog, in-chat carts and Razorpay / PayU / UPI integrations.
Open, click and conversion tracking per template, campaign and segment.
From BFSI to healthcare, 2Factor's WhatsApp Business API meets the strictest compliance bar — DPDPA, RBI, IRDAI, HIPAA-aligned.
Login OTPs, transaction alerts, KYC reminders and EMI collections — with RBI-aligned authentication templates.
Catalog browsing, cart recovery, order tracking and re-order campaigns — all in one WhatsApp conversation.
Appointment reminders, teleconsult links, prescription alerts and lab-report delivery with HIPAA-aligned encryption.
Class reminders, fee alerts, OTP sign-ins and personalised lesson drips keep students engaged and enrolled.
Shipment updates, delivery reschedules and proof-of-delivery conversations — all on a verified thread.
A white-glove concierge handles paperwork, Meta submissions and provisioning — so your team never has to.
Share brand name, display picture, category and GST / PAN / website. Our team curates a Meta-ready application pack for you.
Pick a dedicated number (or zero-downtime migrate an existing one), configure business profile, welcome message and first templates.
Start sending within 72 hours. Submit the Official Business Account application with our guided checklist and Meta escalation path.
REST, SDKs for every major language, real-time webhooks & a sandbox you can try before onboarding.
Send WhatsApp messages with the same API that powers your SMS, Voice, RCS and OBD flows — unified receipts, analytics and billing.
# Send an order-update WhatsApp template curl -X POST "https://api.2factor.in/v1/whatsapp/send" \ -H "Authorization: Bearer $API_KEY" \ -H "Content-Type: application/json" \ -d '{ "to": "+919876543210", "template": "order_shipped", "params": ["Meera","BC-8821","4-7pm"] }'
// npm i @2factor/whatsapp import Factor from "@2factor/whatsapp" const wa = new Factor(process.env.API_KEY) await wa.send({ to: "+919876543210", template: "order_shipped", params: ["Meera", "BC-8821", "4-7pm"] })
# pip install twofactor-whatsapp from twofactor import WhatsApp wa = WhatsApp(api_key=os.environ["API_KEY"]) wa.send( to="+919876543210", template="order_shipped", params=["Meera", "BC-8821", "4-7pm"] )
// composer require twofactor/whatsapp use TwoFactor\WhatsApp; $wa = new WhatsApp(getenv("API_KEY")); $wa->send([ "to" => "+919876543210", "template" => "order_shipped", "params" => ["Meera", "BC-8821", "4-7pm"] ]);
POST /your-webhook · 38ms { "event": "message.delivered", "id": "wamid.X3k8…", "status": "delivered" }
Meta's official India conversation rates — no inflated markups, no hidden routing fees.
Everything teams ask before moving to 2Factor — answered in one place.