Pay-as-you-go on every channel. Volume discounts auto-applied. No setup fees, no long-term contracts, no hidden charges.
For developers building and testing. Free test credits included.
Recommended for scaling businesses & modern SaaS teams.
Committed volumes, dedicated routes and SLAs for enterprises.
Volume discounts kick in automatically. Enterprise tiers unlock committed-use pricing.
| Type | ≤100K / mo | 100K – 1M / mo | 1M+ / mo |
|---|---|---|---|
| Transactional SMS | ₹0.15 | ₹0.12 | ₹0.10 |
| OTP SMS (priority route) | ₹0.17 | ₹0.14 | ₹0.12 |
| Promotional SMS | ₹0.13 | ₹0.10 | ₹0.08 |
| Unicode / Regional SMS | ₹0.17 | ₹0.14 | ₹0.12 |
| International SMS | From ₹1.20 | Country-based | Negotiable |
| Conversation type | Rate / 24-hr window | Notes |
|---|---|---|
| Marketing | ₹0.8846 | Business-initiated promotions |
| Utility | ₹0.4007 | Transactional updates |
| Authentication | ₹0.1250 | OTP & login codes |
| Service | Free | User-initiated within 24-hr window |
| Platform fee | Included | No hidden markups |
Rates shown are Meta India rates. Platform is included — no additional markup.
| Message type | ≤100K / mo | 100K – 1M / mo | 1M+ / mo |
|---|---|---|---|
| Single text message | ₹0.35 | ₹0.30 | ₹0.25 |
| Rich card / media | ₹0.85 | ₹0.70 | ₹0.55 |
| Carousel | ₹1.10 | ₹0.95 | ₹0.75 |
| SMS fallback | At SMS rate | No double billing | — |
| Service | Starter | Growth | Enterprise |
|---|---|---|---|
| Voice OTP (per call) | ₹0.35 | ₹0.28 | ₹0.22 |
| Inbound IVR (per min) | ₹0.60 | ₹0.45 | ₹0.35 |
| Outbound call (per min) | ₹0.55 | ₹0.45 | ₹0.35 |
| Virtual number (toll-free 1800) | ₹1,500 / mo | ₹1,200 / mo | Custom |
| Virtual number (local / STD) | ₹500 / mo | ₹400 / mo | Custom |
| Call type | ≤50K / mo | 50K – 500K / mo | 500K+ / mo |
|---|---|---|---|
| OBD (15 sec / pulse) | ₹0.15 | ₹0.12 | ₹0.10 |
| OBD with DTMF | ₹0.18 | ₹0.15 | ₹0.12 |
| Press-1 agent transfer | ₹0.55 / min | ₹0.45 / min | ₹0.35 / min |
| Campaign setup & TTS | Included | Included | Included |