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Indian languages

What is Bulk SMS and why does it still win?

With 98% open rates and universal reach — on every phone, on every network, without internet — SMS remains the most reliable channel for time-sensitive, mission-critical messaging.

Bulk SMS is the practice of sending a large volume of text messages to customers, employees or stakeholders from a business sender ID. At 2Factor.in, we operate carrier-grade SMS infrastructure with direct interconnects to all major Indian and international telecom operators, giving your messages the shortest path — and the highest chance of delivery.

Whether you're sending a one-time password, an order update, a payment reminder or a promotional campaign, our Bulk SMS API handles billions of messages every year with sub-3 second OTP latency and 99% delivery success.

VM
VM-MYBANK
SMS · Now
Dear Customer, Rs. 5,000 has been credited to A/c XX1234 on 17-Apr-26. Avl Bal: Rs. 42,380. -MYBANK
Your OTP for login is 472918. Do not share with anyone. -MYBANK

One API. Every SMS use case.

OTP SMS

Mission-critical one-time passwords with dedicated high-priority routes and sub-3 second delivery.

  • Ultra-low latency routes
  • Auto-retry & failover
  • Numeric & alphanumeric OTPs

Transactional SMS

Order confirmations, payment receipts, shipment alerts and account notifications at any time of day.

  • 24×7 delivery (no DND restriction)
  • Personalized templates
  • Delivery receipts (DLRs)

Promotional SMS

High-engagement marketing campaigns, offers and announcements with advanced segmentation.

  • Audience segmentation
  • Short-link & click tracking
  • Scheduled campaigns

Unicode / Regional SMS

Native-script messaging in Hindi, Marathi, Tamil, Telugu, Bengali and 17 more Indian languages.

  • 22 Indian languages
  • Emoji support
  • Full Unicode encoding

Short Link SMS

Automatic URL shortening with per-user tracking, click analytics and UTM tagging built in.

  • Branded short domains
  • Click-level analytics
  • A/B test destinations

International SMS

Reach customers worldwide with direct carrier connections in 190+ countries and USD billing.

  • Global reach
  • Local sender IDs where allowed
  • Multi-currency billing

Why teams choose 2Factor SMS

Sub-3 second OTP

Dedicated high-priority routes and smart retry logic deliver OTPs faster than any other provider in India.

DLT & TRAI compliant

Seamless integration with Jio, Airtel, Vi and BSNL DLT portals. We handle template & entity registration.

Real-time analytics

Per-message DLRs, route-level performance, conversion tracking and exportable reports.

Smart failover

Multiple routes per destination with automatic fallback ensure no OTP is ever lost in transit.

Two-way SMS

Receive inbound SMS on dedicated long & short codes with webhook delivery in real time.

Intelligent routing

AI-driven route selection optimizes for speed, cost or operator-level delivery success in real time.

Integrate SMS in under 5 minutes.

Clean REST API, SDKs for 6 languages, comprehensive docs and a sandbox for risk-free testing. Get your API key, hit our endpoint, and your first SMS is on its way.

  • REST + JSON APISimple HTTPS endpoints, predictable response codes.
  • Official SDKsNode.js, Python, Java, PHP, .NET & Go.
  • Delivery webhooksReal-time DLR POSTs to your server for every message.
# Send an OTP SMS with 2Factor — Python
import requests

url = "https://2factor.in/API/V1/OTP/SEND"
payload = {
  "to": "+919876543210",
  "template_name": "LOGIN_OTP",
  "var1": "472918"
}
headers = { "X-API-Key": "your_api_key" }

res = requests.post(url, json=payload, headers=headers)
print(res.json())
# {"status":"sent","session_id":"a1b2..."}

Simple, transparent SMS pricing

Pay only for what you send. Volume discounts automatically applied.

Starter
0.15/SMS

Perfect for startups and small apps just getting started.

  • Up to 100,000 SMS / month
  • Transactional & OTP SMS
  • DLT registration assistance
  • Email support
  • API, dashboard & analytics
Start Free
Enterprise
Custom

Committed volumes, dedicated routes and 24×7 support.

  • Unlimited SMS volume
  • Dedicated routes & IPs
  • 99.99% uptime SLA
  • Dedicated account manager
  • Custom integrations & SSO
  • 24×7 phone + Slack support
Contact Sales

Bulk SMS, answered

Transactional SMS are informational messages to existing customers (OTPs, order confirmations, alerts) and can be delivered 24×7. Promotional SMS are marketing messages to prospects or customers and are delivered between 10am–9pm under TRAI rules. Both require DLT template registration.
DLT (Distributed Ledger Technology) is TRAI's mandatory registration framework for all enterprise SMS senders in India. Every business must register its entity, templates and consent on a DLT platform (Jio, Airtel, Vi or BSNL) before sending commercial SMS. 2Factor guides you through the entire process end-to-end, usually in 1–3 working days.
Our OTP routes deliver 95% of messages in under 3 seconds, with an average end-to-end delivery time of 1.8 seconds across all Indian operators. We maintain dedicated, high-priority OTP routes that are separate from transactional traffic.
Yes — we fully support Unicode SMS in all 22 scheduled Indian languages including Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati, Kannada, Malayalam and Punjabi. Unicode SMS have a 70-character limit per segment versus 160 for plain English.
Our smart failover automatically retries via an alternative route. You only pay for successfully delivered messages (DLR = delivered). Failed delivery attempts and their reasons are visible in your dashboard and pushed via webhooks.

Start sending SMS in under 5 minutes

Free test credits. No credit card. Live in under 72 hours on your own DLT sender ID.