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RCS-enabled Android devices
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Higher CTR vs SMS
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Conversion uplift
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SMS fallback guaranteed

The successor to SMS — no app install required

RCS (Rich Communication Services) is Google's and the GSMA's upgraded messaging standard that ships natively on every Android phone — bringing chat-app-level richness to your enterprise messaging.

Why RCS changes enterprise messaging.

With RCS Business Messaging (RBM), your brand gets a verified sender identity complete with logo, brand colors and a blue verified checkmark — displayed directly inside the default messages app. Customers see rich cards, carousels, suggested replies and CTAs instead of plain text links.

  • Verified brand & logoYour brand logo, name and blue checkmark shown in the inbox.
  • Rich & interactiveImages, videos, cards, carousels, quick replies and calendar actions.
  • Read & delivery receiptsKnow exactly when your customer received and read your message.
  • Automatic SMS fallbackIf the user can't receive RCS, we deliver a traditional SMS — you pay once.
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Every rich format. One API.

Rich Cards

Image + headline + description + buttons. Perfect for promotions, product highlights and CTAs.

Carousels

Swipeable sequences of rich cards — showcase catalogs, multi-offer campaigns and product lineups.

Suggested Replies

One-tap reply chips that guide the customer through a structured conversation.

Action Buttons

Dial, open URL, share location, save calendar event — native actions, zero friction.

Video Messages

Short videos render inline — perfect for product demos, tutorials and brand storytelling.

Location & Maps

Pin-drop locations, turn-by-turn directions and store locators — all inside the chat.

RCS vs SMS — by the numbers

4.3× higher CTR

Rich cards, visuals and CTA buttons drastically outperform plain-text SMS links.

Anti-spam verified

Verified sender badge prevents spoofing and builds brand credibility with every message.

Delivery & read receipts

Real-time analytics that SMS can't match — know exactly when messages are read.

Automatic SMS fallback

Messages to non-RCS users are delivered as SMS seamlessly and billed just once.

Interactive conversations

Two-way messaging with buttons & replies — build conversational flows, no app needed.

Native reach

No app download needed — RCS works on the default messages app on every modern Android.

Launch your first RCS campaign this week

Onboard as a Verified Brand on Google RBM through 2Factor. Go live on Jio, Airtel, Vi RCS networks with automatic SMS fallback.