India's #1 CPaaS · Trusted by 15,000+ brands

One API. Every channel your customer lives on.

Launch Bulk SMS, WhatsApp Business API, RCS, Voice IVR and Outbound Dialer campaigns from a single dashboard and a single REST API. DLT, TRAI and DPDPA compliant by default — sub-3s OTP, 99.9% uptime, carrier-grade infra.

No credit card
Free test credits
99.9% uptime SLA
DLT · TRAI · DPDPA
LIVE · pan-India 2.4B msgs delivered this year
Trusted by

India's most loved brands run their messaging on 2Factor

15,000+ brands onboarded 2.4B+ messages / year ISO 27001 + DPDPA ready
Paytm Swiggy Meesho BigBasket PhonePe Zomato Ola Nykaa Cred Groww Razorpay Urban Company Paytm Swiggy Meesho BigBasket PhonePe Zomato Ola Nykaa Cred Groww Razorpay Urban Company

Reliable, compliant, at India's scale.

Every number below is live in production for brands like Paytm, Swiggy, Meesho and 15,000 more — measured, published, never cherry-picked.

0
Uptime SLA · audited
Dual-DC · Mumbai · Bengaluru
0
Median OTP delivery
Direct operator intercon.
0
Indian brands trust us
BFSI · D2C · Health · Edu

One API. Every touchpoint your customer uses.

Your stack on the left, 2Factor's unified gateway in the middle, every messaging channel on the right — all orchestrated with a single integration.

Every channel. One platform.

From sub-3-second OTPs to interactive RCS carousels — pick the right channel for every customer conversation, without juggling vendors or stitching APIs.

Most popular · DLT

Bulk SMS & OTP API

DLT & TRAI-compliant bulk SMS gateway for OTP, transactional and promotional SMS across India — sub-3-second OTP delivery with direct operator interconnects, Unicode and 22 regional languages.

OTP SMSTransactionalPromotionalDLT templates22 languages
Explore Bulk SMS
Next-gen SMS

RCS Business Messaging

Branded RCS (Rich Communication Services) with your logo, colours, cards & carousels on the native Android SMS app — with auto-fallback to SMS when RCS isn't available.

Verified senderCarouselsQuick repliesSMS fallback
Explore RCS
Cloud telephony

Voice OTP & Cloud IVR

Full cloud telephony stack — voice OTP in 15+ Indian languages, smart IVR & call routing, virtual numbers, call tracking & conversational AI — all on one dashboard.

Voice OTPCloud IVRVirtual numbersCall tracking
Explore Voice & IVR
Millions/hour

Outbound Dialer (OBD)

Automated voice broadcasts for surveys, reminders & collections, with dynamic TTS, DTMF capture and press-1 transfer to your agents in real time.

TTSDTMFPress-1Campaign analytics
Explore OBD
Multi-channel failover

2FA & OTP Verification — on every channel

A single OTP API that tries WhatsApp → SMS → Voice → Email in sequence, so your user always gets the code. 99.5% first-attempt success across India.

WhatsApp OTPSMS OTPVoice OTPEmail OTPSilent network auth
Explore 2FA / OTP

SMS vs WhatsApp vs RCS vs Voice — which channel should you use?

A quick, honest answer to India's most-asked CPaaS question. Use the table below as a rule of thumb; 2Factor's unified API lets you combine channels with smart failover when a single channel isn't enough.

Bulk SMS

Universal reach

Best for OTPs, transactional alerts, compliance notifications and any message that absolutely must reach every phone — feature or smartphone — in India.

  • Reach~100% of Indian mobiles
  • LatencySub-3 seconds (direct operator)
  • PriceFrom ₹0.12 / SMS
  • Best forOTP · Banking alerts · DLT-scoped
Explore SMS API

RCS Business Messaging

Branded & rich

Best for branded promotional messaging with your logo, colours, carousels and quick-reply buttons — right inside the native Android SMS app, with automatic SMS fallback.

  • Reach~400M RCS-enabled Androids in India
  • LatencySub-3 seconds
  • PricePer-message, similar to WhatsApp
  • Best forPromotions · Campaigns · Verified sender
Explore RCS

Voice OTP & IVR

Inclusive & last-mile

Best for OTP delivery when SMS is unavailable, regional-language voice prompts, inbound IVR routing and customers who prefer a phone call over text.

  • ReachAny phone number, pan-India
  • LatencyCall placed in 2–5 seconds
  • PricePer-minute, from ₹0.25
  • Best forTier-3 markets · IVR · Voice OTP
Explore Voice & IVR

Everything teams search before moving to a unified CPaaS

Answers to the high-intent questions CTOs, growth leads and developers type into Google and AI assistants every day — written in plain English, optimised for AI citations.

Bulk SMS

How do I send bulk SMS in India via API?

Sign up for a bulk SMS API provider like 2Factor, complete DLT registration (Jio/Airtel/Vi/BSNL) for your Header and templates, then POST to /API/V1/SMS/SEND with your API key, recipient number and DLT template ID. First SMS in under 5 minutes; bulk throughput of millions per hour.

Bulk SMS API guide →
Pricing

What is the cost of bulk SMS, OTP and WhatsApp in India?

Transactional / OTP SMS on 2Factor starts at ₹0.12 per SMS; promotional SMS from ₹0.11. WhatsApp Business API is billed per-conversation at Meta's 2026 rates (authentication ~₹0.115, utility ~₹0.115, marketing ~₹0.78), with zero platform markup. Voice OTP from ₹0.25 per minute.

Compare CPaaS pricing →
Compliance

What is DLT registration and why is it mandatory?

DLT (Distributed Ledger Technology) is a TRAI-mandated registry for every entity sending commercial SMS in India. You must register your business entity, Header (sender ID) and every message template on your chosen operator DLT portal. 2Factor offers free end-to-end DLT onboarding, including scrubbing, template approval and sender-ID go-live.

DLT FAQ →
2FA & OTP

Which is faster and cheaper for OTP — SMS or WhatsApp?

For raw speed and universal delivery, SMS wins (sub-3s, works on any phone). For cost on smartphones and for brand experience, WhatsApp OTP wins (sub-2s, ~₹0.115 per auth conversation, green-tick branded). The smartest answer in India is multi-channel OTP: try WhatsApp first, fall back to SMS, then Voice — 99.5%+ success at the lowest blended cost.

Activate multi-channel OTP →
Alternatives

Is 2Factor a good alternative to MSG91, AiSensy, Gupshup or Twilio?

Yes. 2Factor is India-first and channel-complete: a truly unified API across SMS + WhatsApp + RCS + Voice + OBD (most competitors cover only 1–2 channels), zero platform markup on WhatsApp, direct DLT-compliant SMS routes, India-resident data & support, and typically 20–40% lower total cost than Twilio for Indian traffic.

See full comparison →

Built for scale. Tuned for India.

Direct telco interconnects, AI-powered routing and developer-friendly APIs — all from a single dashboard.

Simple, powerful APIs that just work.

Plug our REST & webhook APIs into your app in minutes. Clear docs, SDKs for Node.js, Python, PHP, Java, .NET and Go, plus 24×7 developer support.

  • One API, every channelSwitch between SMS, WhatsApp, Voice & RCS with a single parameter.
  • Webhooks & real-time DLRsStatus updates for every message delivered to your system in real time.
  • Sandbox & test creditsBuild and test with real flows before going live — no credit card required.
// Send an OTP with a single API call
const res = await fetch(
  "https://2factor.in/API/V1/OTP/SEND",
  {
    method: "POST",
    headers: { "X-API-Key": key },
    body: JSON.stringify({
      to: "+919876543210",
      channel: "SMS",
      template: "LOGIN_OTP"
    })
  }
);

const data = await res.json();
console.log(data.status); // "sent"

Security, compliance and scale you can trust.

ISO 27001 certified. SOC 2 aligned. DLT, TRAI & DPDPA compliant out of the box. Dedicated IPs, VPC peering and custom SLAs for enterprises.

  • Carrier-grade routingDirect interconnects with all major Indian & global operators.
  • 99.9% uptime SLAActive-active regional deployments keep your traffic flowing 24×7.
  • Dedicated account managerPriority support, custom onboarding & quarterly business reviews.
Live Delivery Dashboard ● Live
Delivered
98.7%
Avg latency
1.8s
SMSWhatsAppVoiceRCSOBD

Everything you need to communicate

Enterprise features available to every customer, from day one.

Sub-3 second OTP

India's fastest OTP delivery powered by direct telco interconnects and intelligent fallback.

Bank-grade security

TLS 1.3, AES-256 encryption at rest, role-based access and audit trails for every action.

Real-time analytics

Delivery, conversion and engagement dashboards for every channel, campaign and template.

Multi-tenant ready

White-label the platform for your clients with custom domains, branding and reseller billing.

No-code flow builder

Drag-and-drop campaign designer for SMS, WhatsApp & OBD — no engineering required.

24×7 expert support

Real humans, always. Phone, email, chat and dedicated Slack for enterprise customers.

Trusted across every industry

From fintech to logistics, 2Factor helps teams send billions of mission-critical messages every year.

Banking & Fintech

Login OTPs, transaction alerts, KYC verification & collection reminders delivered with regulatory compliance.

E-commerce & D2C

Abandoned cart recovery, order updates, cash-on-delivery confirmations and promotional campaigns.

Logistics & Delivery

Dispatch alerts, delivery OTPs, driver OBD calls and real-time shipment tracking notifications.

EdTech & L&D

Class reminders, fee alerts, student OTP sign-ins and personalized WhatsApp engagement.

Healthcare

Appointment reminders, teleconsult links, prescription alerts and HIPAA-ready voice confirmations.

Travel & Hospitality

Booking confirmations, itinerary updates, feedback surveys and multi-language voice alerts.

Loved by businesses across India

★★★★★
We migrated our entire OTP stack to 2Factor within a weekend. Delivery rates jumped from 91% to 99% and latency dropped by half. The dev team is incredibly responsive.
RK
Rajesh Kumar
CTO, FinServe Pvt Ltd
★★★★★
WhatsApp Business API through 2Factor transformed our customer support. Response times dropped 65% and CSAT scores are at an all-time high. The team was critical during our green-tick onboarding.
AS
Aarti Sharma
Head of CX, BrightCart
★★★★★
OBD campaigns for our collections team have become massively more efficient. Press-1 connect routes calls directly to our agents, and the real-time dashboard gives us full visibility.
VP
Vikram Patel
COO, LendEasy NBFC

Why 15,000+ Indian teams replaced 4 vendors with one CPaaS

If you're buying SMS from one vendor, WhatsApp from another and Voice from a third, you're paying for glue code, delivery gaps and finger-pointing. Here is a factual comparison of a point-solution stack vs the 2Factor CPaaS.

Capability Point solutions3–4 vendors · stitched 2Factor CPaaSOne API
Channels covered SMS or WhatsApp or Voice — one per vendor SMS + WhatsApp + RCS + Voice + OBD + Email OTP on one API
Integration effort 3–4 SDKs, 3–4 dashboards, 3–4 billing systems One REST API, one dashboard, one invoice
OTP delivery Often SMS-only — no auto-fallback Smart failover WhatsApp → SMS → Voice → Email
India compliance You navigate DLT, TRAI & DPDPA across 3 providers DLT, TRAI, DPDPA configured for every channel, in-dashboard
WhatsApp Business API Separate BSP contract, separate green-tick process Official Meta BSP — green tick managed end-to-end
Unified analytics Spreadsheets stitching vendor exports Cross-channel funnel & delivery analytics in one place
Pricing model Separate minimum commits per vendor Pay-as-you-go across all channels — starts from 100 messages
Support & escalation 3 support queues, no single-point accountability One account manager, 24×7 India support, dedicated Slack
Uptime SLA Combined SLA degrades to the weakest vendor 99.9% platform SLA · 99.99% on enterprise

In short: a point-solution stack works when you only need one channel. For any team that uses OTPs + notifications + marketing + support — which is almost every Indian digital business — a CPaaS like 2Factor.in is typically 30–50% cheaper, 2–3× faster to integrate and materially more reliable, because failover across channels is built in from day one.

Common questions about 2Factor CPaaS

Everything teams ask before moving to a unified CPaaS — answered in one place.

A CPaaS (Communications Platform as a Service) lets you embed real-time messaging — SMS, WhatsApp, Voice, RCS, email — into your app or business workflow through a single API and dashboard. 2Factor.in is India's leading CPaaS, so one integration gives you Bulk SMS, WhatsApp Business API, RCS, Voice IVR and Outbound Dialer with DLT, TRAI and DPDPA compliance handled for you.
Sign up, grab free test credits and send your first SMS or OTP in under 5 minutes. DLT-compliant SMS sender IDs and the WhatsApp Business API (green tick) typically go live in 1–3 working days after document verification — our onboarding team handles the paperwork end-to-end.
Yes. 2Factor is fully compliant with TRAI's TCCCPR 2018 regulations and integrates directly with every major Indian DLT platform (Jio, Vodafone-Idea, Airtel, BSNL). We also comply with the Digital Personal Data Protection Act (DPDPA), ISO 27001 and SOC 2 controls. Our team assists with entity, template and sender ID registration end-to-end, and audit exports are one click away.
We offer transparent, pay-as-you-go pricing with volume discounts starting at just 100 messages. Each channel is charged at its own India rate (SMS per-message, WhatsApp per-conversation, Voice per-minute, OBD per-call). Enterprise plans include committed-usage discounts, dedicated routes and custom SLAs — see the pricing page for the full, channel-wise breakup.
Absolutely — that's the whole point of a CPaaS. Our unified OTP / messaging API lets you switch channels with a single parameter (channel: "auto") and smart failover (for example WhatsApp → SMS → Voice → Email) so your user always receives the message. You can also pick a specific channel per campaign or template.
Every paid plan ships with a 99.9% uptime SLA; enterprise contracts go up to 99.99%. Support is 24×7 from India — chat, email and phone — with a dedicated Slack channel and named account manager on enterprise plans. Status & incident history is public on our status page.
Yes — 2Factor.in is an Official Meta Business Solution Provider (BSP) for the WhatsApp Business API (also called WhatsApp Cloud API / WhatsApp Business Platform) in India. We manage green-tick applications, template approvals, zero-downtime migrations and DPDPA-compliant data residency end-to-end — see the WhatsApp Business API page for details.

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